How ConsumerXM turns survey data into marketing decisions
Follow the workflow from structured survey data to private dashboards, statistical evidence, and grower-side action.
How It Works
Representative survey samples are structured for analysis at the national or state level.
Key Respondent | Segment Age group | Category Color preference | Scale 1–5 Purchase intent |
|---|---|---|---|
| R-0041 | 25–34 | White | 4/5 |
| R-0089 | 45–54 | Pink / Magenta | 3/5 |
| R-0157 | 35–44 | White | 5/5 |
| R-0203 | 65–74 | Purple / Lavender | 2/5 |
| R-0318 | 25–34 | Pink / Magenta | 4/5 |
| R-0364 | 35–44 | White | 5/5 |
| R-0396 | 45–54 | Pink / Magenta | 4/5 |
| R-0412 | 55–64 | Purple / Lavender | 3/5 |
Preference distributions are compared across audience and differences are tested for statistical significance before surfacing as an insight.
| Color | Millennials | Gen X | Baby Boomers |
|---|---|---|---|
White | 31% | 37% | 42% |
Pink / Magenta | 22% | 16% | 10% |
Purple / Lavender | 18% | 15% | 12% |
Yellow | 12% | 11% | 9% |
Green | 9% | 8% | 7% |
Across color, purchase intent, gifting occasions, and product presentation, several consistent patterns emerge.
Balancing broad-demand and segment-driven colors
Some colors show consistent appeal across all buyer groups, while others are concentrated within specific segments. This distinction helps separate volume-driving varieties from those better suited for targeted offerings.
Aligning with purchase occasions and intent
Gifting intent varies across occasions and does not translate uniformly into purchase likelihood. Identifying where intent and likelihood align helps prioritize timing and promotional focus.
Adapting product presentation to the buyer
The relative importance of plant attributes versus container styling differs across buyer groups. This enables more targeted decisions around product design, packaging, and positioning.
ConsumerXM surfaces preference patterns that typical sales reporting does not capture.
Questions about the data, methodology, or access — answered here.