Survey evidence translated into marketing guidance
Consumer preference and purchase-behavior dashboards for floriculture and other product marketing decisions.
Turn survey data into clear guidance on who to target, what they prefer, when they buy, and how confident the evidence is.
Audience decisions
See which buyer groups matter most for a product, color, or message before planning the campaign.
Preference signals
Separate broad market appeal from segment-specific preference so assortment and creative choices are grounded in evidence.
Purchase readiness
Compare self-purchase and gifting likelihood to identify where interest is most likely to convert.
Evidence confidence
Use significance, effect size, and sample safeguards to keep marketing decisions from over-reading noisy data.
Built on applied consumer research
ConsumerXM is developed and maintained by a University of Florida professor with fifteen years of experience in consumer decision-making, behavioral analytics, and applied consumer research. It helps teams translate survey evidence into practical product, marketing, and audience guidance.
Turn survey evidence into marketing guidance.
Request a walkthrough to see how ConsumerXM can translate a survey dataset into a private decision dashboard.